Cultural Market - Designing a revenue-generating service for the non-profit Tacoma Community House
Summary
Designed a revenue-generating service for the non-profit Tacoma Community House
Created 2 flyers, a brochure, a storyboard, and a map using Canva and Figma
Held 2 in-depth interviews as part of user research
Conducted 4 different comparative analyses to understand the market
Ran in-person moderated usability tests with 4 participants
Developed a final design brief report and presentation that was shown to stakeholders
Goals
The Tacoma Cultural Market is a revenue-generating service designed for the non-profit, Tacoma Community House (TCH), that brings immigrants, refugees, and the South Sound residents together through an experiential cultural exchange. TCH wanted to address the problem of the need for more community involvement at Tacoma Community House.
Design Process
My team brainstormed possible ideas that could balance being revenue-generating and having the community involved and finally settled on a market-style event. The Tacoma Cultural Market is a cultural event in line with the organization’s foundation and mission to support the South Sound community. By involving community members in the intended service and connecting more people at the Tacoma Cultural Market, we hoped to bridge the divide and establish a new sustainable relationship.
The strength of the design is that it is a smaller-scale event rather than one big (and expensive) annual event, which allows room for flexibility and a safety net especially since this would be something Tacoma Community House would host for the first time. The main challenge is that it’s hard to test if this design would work until there’s been a run-through of the event, which will cost. We used Canva and Figma to design the various pieces. The biggest skill learned during this process was communicating with the stakeholder and shaping a product to what the client wants.
